How to write a mission statement:

            First of all we must know what a Mission Statement is, a mission statement answers the question: “Why you exist as organization?” also the purpose your company has.

We'll have a great mission statement if we follow some rules, these are:

·         Short

·         Memorable

·         Inspiring

·         Market focused: Who are we serving? The people we provide value to. It could be also called population targetered.

·         What you want to be remembered for.

A great example of a well-done mission statement could be:

“To organize the world's information and make it universal accessible and useful”

The quoting above represents all the characteristics than a mission statement should have.

How to create a good mission statement:

There are three areas that could help us with this creation, these are:

·         People: Staff, Management team, the people involved.

·         Information: You could need inputs from the staff and also another mission statements to use them as a basis.

·         Process: Once we've got the people and the information, we can go for a room and a little conversation to ask “Why”, after that, we should synthezise them and put the key words in sticky notes. With the sticky notes you can order the words to make them look and sound good.

How to write a values statement:

            A values statement represents what you believe in. Here you are the most important characteristics for this theme.

·         It could be a list of 5 to 7 values that articulate what the people in your team believe in as a hole true.

·         Each one of the values should longer than one word.

·         The values can be represented by a set of shared ideas.

·         It migth be in the mission statement.

How to use the values statement:

We can use it for different purposes, here we have some of them:

·         Trainning: This can be used for trainning

·         To Reinforcement: As we undersand, we could use it to get some feedback

·         Rewards or Consequences:  We can put rewards when using it or consequences when not.

·         Alignment: There shall be an alignment between your values statement and your policies.

If we got values statement we must use it.

Putting the ideas together:

·         People: The people that should participate in this making, are the staff and every one in the organization.

·         Process: This is an individual process so there is a possibility to make a survey for the results.

            There is a tricky question that we can use in order to get a good values statement. The question is:

“¿What are the guiding principles that dictate how to treat each other and our customers?”.

            When making values statements make sure they are not hollow so they can transmit the ideas we want them to.

How to write a vision statement that inspires

            A vision statement answers the question “Where?” in order to make for known where your organization is headed. Where you are going.

The guiding characteristics for a vision statement are:

·         Futurecasting: This means that we've got to use verbs in geround (ing termination) or future tense (will be).

·         It should be clear an easily visible, understandable.

·         It needs to be audacious and descriptive.

·         The time has an important role so you sould write the vision statement as how you look your company, your team or even yourself in future, for example 5 years.

There are three different types of vision statements, these are:

·         Quantitive by nature: Often related to money.

·         Competitive by nature: For competitions.

·         Superlative by nature: For comparisions.

Putting the parts together

·         People involved: The hole staff, we should make sure that all the people is engaged to this process.

·         Process: A process example is that we can put the staff to work in groups no bigger than 5 and let them to think how they see themselves in the future.

·         To finalize, we nee a long-term perspective.

Choosing your strategic objectives

Here we can use another words such like:

·         Priorities

·         Planks

·         Platforms

·         Goals, etc.

            The principal idea is to put 3 to 5 years broad reaching statements. The strategic objectives are broad and the goals are more specific.

            Another way to see the strategic objectives is as little vision statements on each one of the departments in the organization.

The areas that shouldn't be missed are:

·         People department

·         Operations (internal processes) department

·         Customers

·         Financial department

The strategic objectives (3 – 5 years) can be extracted from department's goals (1 – 3 years).

SWOT Analysis

SWOT is a composed word from the beginning letters of the following words:

·         Strengths (in order to capitalize them)

·         Weaknesses (in order to shore them up)

·         Opportunities (to invest in)

·         Threats (to identify them)

            SWOT is a composition of the four factors above and the opportunities and threats are external to the organization.

The strengths and weaknesses are internal.

            We can say that a weakness can represent an opportunity, the difference is that the weakness is in the area of opportunities.

            By saying internal or external, we refers to stuff that we can control (internal) and the things that we cannot control (external).

The internal and the external things can me measured.

The way we can measure the internal factors are by:

·         Customer's feedback

·         Employee information

We can search (in internal stuff) for abilities like:

·         Capabilities

·         Resources (money, buildings, etc)

·         Processes (those internal processes that we do)

Talking about external factors we look up for secondary data that can lead us to:

·         To check our environment (data that impacts our business)

·         Industry data

·         Competitive data

·         Some customer's feedback (also if it refers to primary data)

            Once we have the analysis below, we can take a list of ideas that will lead us to goal statements. For example:

·         We can take the strengths and relation them to the opportunities.

·         We can take the strengths and relation them to the weaknesses in order to make sure that an strength can beat up a weakness.